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The corporate identity of the Barcelona’92 Olympic Games was expressed by the logos, mascot, various pictograms, posters, specific signage and medals.

Regarding the logos and mascot, they were reproduced in a whole series of catalogues of promotional products with their own licences, such as T-shirts, pens, stickers, badges, ties, handkerchiefs, balls, items of jewellery, etc. In this respect, worthy of note is the corporate identity on supports such as pins, which were novel accessories in the complements market. At that time they were fashionable, and at the Barcelona’92 Olympic Games they became collectors’ items.

The dissemination of the corporate identity was specifically organised at all events both before and during the Olympic Games, and every member of the Olympic Family, of Team’92 and of the security forces present at every event received a promotional pack containing XXVth Olympiad items, a medal and a diploma.

The corporate identity has been retained as a symbol and souvenir of the Olympic Games, and a very wide range of items can be found at the Olympic and Sports Museum Joan Antoni Samaranch located right next to the Anella Olímpica (Olympic Ring).

Key documents

La imagen y la comunicación: la identidad y el diseño: otros proyectos

COOB’92 (1992): “La imagen y la comunicación: la identidad y el diseño: otros proyectos”, a Memòria oficial dels Jocs de la XXVa Olimpíada: Barcelona 1992. Barcelona: COOB’92, vol. 2, pàg. 333-344.

El Disseny en els Jocs Olímpics : un llegat per a Barcelona = El diseño en los Juegos Olímpicos : un legado para Barcelona = Design in the Olympic Games : a heritage for Barcelona : Temes de disseny : disseny, comunicació, cultura

Berrio, Jordi (1992): El Disseny en els Jocs Olímpics : un llegat per a Barcelona = El diseño en los Juegos Olímpicos : un legado para Barcelona = Design in the Olympic Games : a heritage for Barcelona : Temes de disseny : disseny, comunicació, cultura. Barcelona : Servei de Publicacions Elisava : Servei de Publicacions del C.I.C., Fundació Privada